Creative Overview
A Day in the Lifestyle
A Day in the Lifestyle
Acting as lead liaison with our client while providing creative direction and production overview, I managed this video for a new commercial tower development in the booming centre of Austin, Texas.
The video production showcases the features of a new commercial real-estate property in the heart of Austin. The iconic building features contemporary amenities, and is centrally located among Austin’s vibrant core. Set to an upbeat rock score, the video was developed around the story of the day-in-the-life of a millennial employee enjoying the work, leisure, and social environments of the new tower.
::
Presentation Video
"I could seriously watch this video over and over again. The music is powerful and pulls you in from the beginning. Made to market a new high-rise office building in downtown Austin, Texas, what makes this video unique is how it truly presents the building through a tenant’s eyes – from the inside out."
Kendall Guinn, Chief Marketing Officer
for AQUILA Commercial 2014-2021
for AQUILA Commercial 2014-2021
::
Storyboarding & Persona
The Modern Millennial
The Modern Millennial
To attract new anchor tenants the strategy on the video was to focus on the key demographic working force of millennial professionals who appreciate a modern work-life balance, proximity to popular amenities and contemporary design aesthetics.
This approach guided visual direction and narrative development for casting and the green screen studio shoot, allowing our production team to place adaptations of the customer personas right into the future development.
+
sketch to Storyboard | pre-visualization development process
Final Frames from marketing Video
::
Green Screen time-lapse breakdown
Green Screen
From Time-lapse to Downtime in a Day in the Life
From Time-lapse to Downtime in a Day in the Life
In coordinating casting and direction for the green screen video shoot, we could capture the characters immersed in the future spaces of the new building. By using a motion-controlled camera slider system, movement in the green-screen shoot was tracked then transferred to the digital scenes, giving a more immersive sense of the spaces and an overall dynamic experience to the video, building on the full day’s experience for future tech-sector employees.
::
Aerial Photo and Video
Sweeping Views of the City
Sweeping Views of the City
As part of the narrative of our lead character’s day-in-the-life scenario, I assisted in coordination and direction of a drone 360 photo and video shoot, following the millennial worker’s bicycle journey to the site, as well as giving sweeping contextual shots for placement of our CG tower visuals.
Breakdown of drone composite shot
::
Motion Graphics
Animating a Brand
Animating a Brand
Picking up on the static brand visuals created by our client’s marketing team, we developed motion graphics around this visual identity, adding life to these elements in the form of lower thirds, call-outs, dynamic map graphics and engaging feature sheets.
Branded amenity map animation
+
Tower Visualzaiton
Branded Tower Feature Reference
Branded Amenity Reference
Brand Mood Reference
Identity visual references translating to motion design
